Build Your Business. Backed by Ours.

You own the company. You take financial responsibility, build your team and make the daily decisions that drive the business forward. But you don’t start from scratch.

Rahmqvist provides the complete concept – the playbook, guidelines, brands and standards that our customers recognise wherever they meet us. Following this proven framework is the foundation of the partnership.

Your entrepreneurship comes into play in how you make it work in your market. Every market has its own customers, culture and opportunities – and nobody knows your local market better than you. Your role is to take our proven concept and turn it into local growth.

As a Franchise Partner, you also share our core values around business ethics and service. You become part of a network where we learn from each other, develop together and build an even stronger Rahmqvist brand.

WHAT YOU CAN BUILD ON

• A unique, proprietary and premium product portfolio developed under our own brands
• Access to proprietary technical platforms, including ERP and CRM systems, to support your business and customers
• Technical and commercial support from Rahmqvist
• No minimum order quantities – making it easy to get started and grow at your own pace
• True exclusivity – Rahmqvist products and brands are available exclusively through our own sales channels
• Access to the Rahmqvist brand – an established name backed by a proven business concept
• Initial and ongoing training through Rahmqvist College, based on a train-the-trainer approach
• A proven sales and leadership process built around personal customer meetings
• The opportunity to grow and develop together with the wider Rahmqvist organisation

WHAT YOU CAN EXPECT TO BUILD

• A profitable business from year one
• A multi million euro business with double digit profitability
• The freedom of your own business, with guidelines and support from a concept proven for more than a decade
• A low entry threshold with high return on capital and no CAPEX investments

WHO ARE YOU?

PROVEN B2B SALES TRACK RECORD

5–15 years in field sales or sales leadership,
consistently hitting targets.

LEADERSHIP EXPERIENCE

Has managed teams, even small ones.
Knows how to recruit, coach, and hold people
accountable.

HUNGRY AND AMBITIOUS

Driven by ownership.

COACHABLE AND HUMBLE

Willing to follow a proven system before
trying to reinvent it.

LONG-TERM MINDSET

This is a 5–10 year build.

IDEALLY A PAIR

Two partners who complement each other
will inevitably accelerate everything.
 

WE DEVELOP TOGETHER

One of the strengths of being part of a chain is the extensive knowledge and experience available for you to learn from.

We are constantly developing the way we work. As a Franchise Partner, you have the opportunity to contribute your own ideas and experiences, as well as those of your team. By sharing what works in your market, we continue to develop and grow together.

Rahmqvist provides ongoing technical and commercial support by email and phone, with close and responsive collaboration throughout the partnership.

In addition, a Rahmqvist representative visits you in person for up to five days each calendar year. These visits can cover areas such as local training, marketing, finance and KPIs, development of the business, implementation of the concept and local market insights.

“Our philosophy is that everyone with the drive and commitment should have the opportunity to develop to their full potential, regardless of their background.”

GLOBAL STRENGTH. LOCAL PRESENCE.

Rahmqvist International AB (RIAB) is the franchisor behind the Rahmqvist concept and is fully owned by Eric Rahmqvist AB (ERAB), the parent company run by the third generation of the Rahmqvist family.

Beyond Sweden, the Group operates sales companies across several European markets, with Rahmqvist College serving as our shared training academy.

WHAT YOU CAN EXPECT

As a Franchise Partner, you gain access to Rahmqvist’s business knowledge, proven processes and proprietary sales support technology – developed specifically to support successful personal sales in the field.

TOOLS FOR GROWTH

BRAND
Access to an established and protected brand

PRODUCT PORTFOLIO
Unique, certified and premium-positioned products

SALES TRAINING 
Ongoing development through Rahmqvist College and our train-the-trainer model

A PROVEN SALES PROCESS
Built around personal meetings and deep product knowledge

ORGANISATION GUIDELINES
A clear framework for building and developing your team

BUSINESS SYSTEMS
Access to the systems, tools and business knowledge you need to run and develop your operation

MARKETING
Central marketing materials, tools and guidelines for your local market

CHAIN COMMUNICATION
Kick-offs, shared initiatives and opportunities to contribute through our Product and Marketing Advisory Board

HUMAN RESOURCES
Recruitment guidance, processes and HR manuals

QUALITY ASSURANCE
Central frameworks and local follow-up

FINANCIAL GUIDELINES
Templates, KPIs and forecasting support

PART OF SOMETHING BIGGER

Our vision is to create a HAPPY WORKDAY for everyone.

Our ambition is to continue building and developing a strong international group of specialised sales companies – creating better workdays for customers across Europe.

“The business model behind the Rahmqvist Concept is based on the same proven model that Eric Rahmqvist AB has successfully developed since the company was founded in 1953.”

The model is based on you, as a Franchise Partner, purchasing the products ordered by your customers and invoicing those customers directly. Products are shipped straight from Rahmqvist’s warehouse to your customer, which means you do not need to operate your own warehouse.

Our business is built around personal sales. Growth comes from building relationships, understanding customer needs and demonstrating the value of our products face to face.

GETTING STARTED

• The one-time entry fee is €10,000, payable when you sign your franchise agreement.
• We believe in long-term partnerships. Each franchise agreement runs for five years, with the opportunity to renew as we continue to grow together.

HOW THE FEES WORK

As a Franchise Partner, you pay a small number of recurring fees, each calculated as a percentage of your sales. This means the costs scale with your business rather than being fixed monthly expenses.

FRANCHISE FEE
Covers your licence to use the Rahmqvist brand and concept, as well as access to central support

MARKETING CONTRIBUTION
Contributes to central marketing activities and materials that support the entire chain and can be used in your local market

LOGISTICS SERVICE FEE
Gives you access to Rahmqvist’s warehouse and delivery network, so you do not need to operate your own warehousing and logistics

FINANCIAL SUPPORT

Rahmqvist provides financial tools and guidelines to help you plan, monitor and develop your business.

These include profit and loss and cash-flow budget templates, a shared EU-BAS chart of accounts to enable comparison across the chain, and monthly KPI benchmarking to give you a clear view of how your business is developing.

LIFE AS A RAHMQVIST FRANCHISEE

Rahmqvist’s international growth has often begun with one committed person taking our concept into a new market and building the business step by step.

The same entrepreneurial spirit is at the heart of our Franchise Program today.

THE BALTICS

Christian Taranger joined Rahmqvist in 1984 and established Rahmqvist’s operations in Estonia in 2011, helping build the brand’s presence across the Baltic region.

Today, he is Rahmqvist’s Global Business Development Director, working with international expansion and supporting new Franchise Partners.

Priit Puskar has been part of Rahmqvist since 2011. After initially helping establish operations in Estonia, he has continued to develop the business across Latvia and Lithuania, bringing extensive experience in sales management, leadership and team building.

Learn more about th Baltic expansion in video below.

Becoming a Rahmqvist Franchise Partner means building your own business – but with a proven model, established brands, structured training and ongoing support behind you.

From your first day, you follow a clear path designed to help you learn the business, develop your sales and, over time, build your own organisation.

1. 

TRAINING AT RAHMQVIST COLLEGE

Every new Franchise Partner begins with a comprehensive initial training programme covering sales, the business model, the brand, systems, products, logistics, customer support and more. Once the initial training is complete, Franchise partners receive ongoing support and training throughout the year, including personal visits from our sales leaders, product training sessions and more.

2. 

YOUR EXCLUSIVE TERRITORY

You are assigned a defined geographical territory with exclusivity to sell your division’s products. 

Territories are designed around market potential and the number of available customers, creating a clear foundation from which to build your business.

3. 

OUR DIVISIONS

You start by representing one of our specialised divisions:

SCANDER

"A Healthy Workplace is a Happy Workplace."

Effective and innovative cleaning products for a cleaner, healthier and enjoyable workplace.

scander.com

VIDAMIC ERGONOMICS

"A healthy team is your greatest asset."

Ergonomic products to counter act and prevent issues such as back-, shoulder- and neck problems.

vidamic.com
 

BUSINESSCARE

"Better Safe Than Sorry."

Efficient first aid emergency products and courses.

businesscareint.com

As your business develops, there may be opportunities to add further divisions or territories, subject to agreement with Rahmqvist.

4. 

SIGNING THE AGREEMENT

Once you sign your franchise agreement, you receive access to the Rahmqvist concept, including our comprehensive Franchise Manual and business toolbox.

Together, these provide the processes, procedures, guidelines and quality standards that form the foundation of your business.

5. 

ONGOING SUPPORT FROM DAY ONE

From the start, you have access to technical and commercial support, personal visits from Rahmqvist representatives and the tools and systems that support the business.

You also become part of the wider Rahmqvist organisation, with access to shared knowledge, training, communication and continuous development.

FROM SALES TO LEADERSHIP

Building a successful Rahmqvist business starts with sales.

You begin by learning the concept and developing your own sales in the field. Once you have established a strong foundation and reached the agreed sales targets, the next step is to start recruiting and developing your own team.

From there, your role gradually develops from salesperson to sales leader and ultimately to building and leading your own division.

It is a structured development journey designed to help you grow your business step by step – from selling successfully yourself to creating a successful sales organisation.

READY TO TALK?

Interested in building your own business with Rahmqvist?

Contact our franchise team to learn more about available markets, territories and divisions.

Edvin de Klerk

GLOBAL HEAD OF OPERATIONS

edvin.deklerk@rahmqvist.com

Christian Taranger

GLOBAL BUSINESS DEVELOPMENT DIRECTOR

christian.taranger@rahmqvist.com

Priit Puskar

COUNTRY MANAGER - ESTONIA, LATVIA & LITHUANIA

priit@rahmqvist-estonia.ee

 

HOW LONG DOES IT TAKE TO BECOME A FRANCHISE PARTNER?

Once the franchise agreement is signed, we agree on your go-live date, typically at least three months ahead.

Your Operational Set-Up Plan is then activated, clearly defining the steps and responsibilities leading up to launch. Together, we prepare the key areas of the business – including IT, purchasing, logistics, marketing and finance – so everything is ready for your first day.

Your sales training and ongoing support then continue as you launch and develop your business.

HOW LONG DOES IT TAKE TO BECOME A FRANCHISE PARTNER?

The initial franchise agreement runs for five years and can be renewed.

Five years is a standard franchise term, and our ambition is to build long-term partnerships and continue developing the business together.

WHAT DOES IT COST TO BECOME A FRANCHISE PARTNER?

Total capital required, including the entry fee, initial operating capital and costs associated with adapting the business to your local market, is approximately €15,000 - 25,000 depending on your set up.

The total investment can be lower depending on how you choose to organise your business. For example, there is no requirement to have a dedicated office or significant fixed overheads when starting out.

The one-time entry fee is €10,000 and is payable when you sign your franchise agreement.

WHAT IS INCLUDED WHEN BECOMING A FRANCHISE PARTNER?

You gain access to the Rahmqvist brand and a proven, process-based playbook covering our sales and leadership models.

This includes a business concept refined over more than 70 years, a unique premium product portfolio under our own brands, initial and ongoing training through Rahmqvist College, integrated business systems, logistics services with no minimum order quantities, central marketing support and an exclusive territory.

WHAT ONGOING FEES DO I PAY?

There are three main recurring fees: a franchise fee, a marketing contribution and a logistics service fee. Each is calculated as a percentage of your sales, meaning the costs develop in line with your business.

In addition, you purchase products from Rahmqvist according to our franchise price list, with no minimum order quantities.

Exact percentages and commercial terms are shared with applicants during the recruitment process.

WHAT TRAINING DO I RECEIVE?

Every new Franchise Partner begins with a comprehensive initial training programme covering the business model, brand, systems, products, logistics and customer support.

This is followed by a four-step initial sales training programme spread across eight additional training days during your first year.

After your first year, five additional training days are included annually through Rahmqvist College, based on our train-the-trainer approach.

WHAT SUPPORT DO I RECEIVE AS A FRANCHISE PARTNER?

You receive ongoing technical and commercial support, personal visits from Rahmqvist representatives and access to guidance and tools covering areas such as recruitment and HR, quality assurance, marketing, financial reporting and business development.

WHICH TERRITORIES ARE AVAILABLE?

Available territories and divisions vary by market and are discussed during the recruitment process.

Contact our franchise team to learn more about current opportunities.

CAN I TAKE OVER AN EXISTING FRANCHISE PARTNER’S TERRITORY?

Yes. Opportunities may arise to acquire an existing business if a current Franchise Partner decides to sell.

CAN I OPERATE MORE THAN ONE DIVISION OR TERRITORY?

Yes. Once you have successfully established your initial business and met the agreed expectations, opportunities to add another division or territory can be discussed.

We want successful Franchise Partners to continue growing with us, and there is potential to develop your business significantly over time.

DO I NEED AN OFFICE WHEN I START?

No. During the start-up phase, it is common to work from home, keeping fixed costs low while you establish the business.

As your organisation grows, dedicated premises may become appropriate. Any office should be suitably located, professional and compliant with local workplace requirements.

HOW INVOLVED DO I NEED TO BE IN THE BUSINESS?

Building a Rahmqvist business requires significant personal commitment, particularly during the start-up phase.

Our model is built around active involvement in sales, customer relationships and, as the business develops, recruitment and leadership. The exact set-up can be discussed as part of the recruitment process.

CAN I SELL MY BUSINESS IN THE FUTURE?

Yes. A Franchise Partner can sell the business, subject to the terms and conditions of the franchise agreement.

CAN I BECOME A FRANCHISE PARTNER TOGETHER WITH SOMEONE ELSE?

Yes. Building the business together with a partner can be an advantage, particularly as the company grows and responsibilities need to be divided between sales, leadership and administration.

The most important factor is that the set-up supports the successful development of the business.